Why I'm Private Pay (and What That Means for You)
Curious why I don’t take insurance? This post explains how being a private pay therapist gives you more freedom, privacy, and personalized care — so your healing can unfold at your pace, not the system’s.
Choosing a therapist is a deeply personal decision. And so is the way we choose to do therapy. At Rooted Counseling & Wellness, I’ve chosen to operate as a private pay provider — and I want to share why that matters, and how it can actually serve your healing.
🌿 Therapy Should Be Rooted in You, Not a Diagnosis
When we go through insurance, therapy often becomes medicalized. In order for insurance to cover your sessions, you need to be given a formal diagnosis — often during your very first meeting — and your care has to fit within their definitions of “medically necessary.” That means:
Your healing is documented and monitored by people who never meet you.
Your therapist’s time is spent justifying your care instead of providing it.
Sessions may be limited or denied based on criteria set by a system, not your actual needs.
As a private pay therapist, I’m not required to label or pathologize your pain in order to support your growth. You don’t have to be “sick enough” or “traumatized enough” to get help here. Your healing journey belongs to you — not a spreadsheet.
🧠 You Deserve Depth, Not Just Symptom Management
Many of my clients come to me after trying other therapies or approaches that didn’t go deep enough. They’re tired of learning coping skills for the hundredth time or telling their story over and over without feeling real change.
By offering Brainspotting, EMDR, and trauma-informed therapy, we’re not just working at the surface — we’re going to the root. And that kind of work can’t be rushed or standardized.
Private pay allows us to move at the pace your nervous system needs — not what an insurance company will reimburse.
⏳ Private Pay Offers More Freedom and Flexibility
You decide how long you want to be in therapy, not a claims adjuster.
We can tailor sessions to include holistic, body-based, and culturally-sensitive practices without needing special approvals.
Your records stay private — nothing is submitted to insurance databases.
It also gives me more time and presence with each client. Instead of spending hours navigating billing systems and paperwork, I can focus on showing up fully for you.
💛 I Know Therapy Is an Investment
I don’t take lightly the fact that private pay therapy is a financial commitment. It’s a decision that requires intention, courage, and a willingness to prioritize yourself. I also believe it’s an investment that can create lasting change — not just temporary relief.
To help make therapy more accessible, I offer:
A free 15-minute consultation to ensure we’re a good fit
Superbills for possible out-of-network reimbursement
Temporary sliding scale options for those struggling financially. What is a sliding fee scale? A sliding fee scale adjusts the cost of therapy sessions based on a client’s income or financial situation, making services more accessible.